In November 2024, we completed a comprehensive modernization of our Hallcube LED advertising tower, setting a new standard for digital outdoor advertising in the Halle (Saale) and Leipzig economic region. Thanks to the latest LED technology, energy consumption has been reduced by up to 63%. With the additional installation of photovoltaic panels on the roof, we are now achieving an energy saving of up to 75% – a major step toward sustainable advertising technology!
Maximum Visibility with Cutting-Edge LED Technology
Our advertising tower features two high-resolution LED displays with an impressive total area of 300 m². Specifically designed for traffic flow, these advertising surfaces offer ultra-high brightness (up to 12,500 nits) and a pixel pitch of 10 mm for sharp images – even in direct sunlight.
Technological Highlights for Brilliant Advertising
🟢 Optimized LED Chipsets (11×14 mil): Highest brightness with minimal energy consumption
🟢 Focused Lens Technology: Light directed precisely forward for maximum radiance
🟢 Common Cathode Technology: Precise control of each LED for reduced energy loss
🟢 Passive Cooling: Extends the lifespan of LEDs and control boards
🟢 Contrast Ratio of >15,000:1: Ensures vibrant, sharp images
Additional Photovoltaics for Maximum Energy Savings
In addition to the upgraded LED technology, we have installed a photovoltaic system on the roof of the advertising tower. While the new LED displays already offer a 63% energy saving, the added use of renewable energy sources boosts savings to up to 75% – a groundbreaking step for sustainable digital outdoor advertising!
Conclusion: Future-Proof LED Advertising with High Efficiency
With the comprehensive modernization of the Hallcube Advertising Tower, we are setting new benchmarks for digital outdoor advertising in central Germany. Advertisers benefit from maximum visibility, impressive image quality, and sustainable energy efficiency – a concept that makes advertising more effective and environmentally friendly.
Stay tuned – we are continuously working to take digital advertising to the next level! 🚀
