The Dresdner Eislöwen, a well-known club in the DEL2 league, are taking new steps in stadium advertising with the innovative technology from Hallcube. The introduction of specially designed LED ice dasher boards marks a significant advancement in digital advertising in ice hockey.
Unique Technology for Maximum Visibility
In a German first, Hallcube has developed four segments of LED ice dasher boards, each 4.5 meters wide, positioned directly at the ice and optimized for TV broadcasts. These dasher boards are unique not only because of their placement but also due to their cutting-edge P3.91 technology, which ensures crystal-clear images.
The LED panels are seamlessly integrated into the ice board construction and specially protected to withstand the harsh conditions at the ice rink. Additionally, a 24-meter-wide second-level display has been installed behind the players’ benches, further expanding the advertising space.
Flexible Advertising Opportunities Open New Dimensions
The Dresdner Eislöwen now offer advertisers the opportunity to present their messages dynamically and flexibly. Static insertions are possible during the game, while animated content can be played before and after the game, as well as during intermissions and game stoppages.
This innovative advertising technology allows different messages to be presented throughout the game, giving advertisers unprecedented flexibility and real-time relevance for their campaigns—without the long production and installation times.
Conclusion
The new LED ice dasher boards from Hallcube for the Dresdner Eislöwen are not only a technical masterpiece but also a strategic move that redefines the advertising experience in ice hockey. They provide a highly attention-grabbing platform that enhances the player experience while offering significant value to advertisers.
